During our Christmas vacation, we rented a vehicle, as part of our ritual holiday planning. My husband, who works in the automotive industry, quickly pointed out that our car was supremely inferior to the Ford Motor Company’s equivalent, which was unfortunately unavailable. When I asked him about the difference, he simply stated: “Ford’s technology is intuitive, simple and way ahead of the game.” I realized in that moment that Ford is an example of a company that is willing to embrace change.
Although my enthusiasm for cars will likely never match my husband’s, I was nonetheless intrigued by the conversation that ensued as we navigated the highways of California in our “second rate” rental car. My husband’s comments about the Ford product got me thinking about the three main challenges that many of my clients are facing in their efforts to stay ahead of the curve: [Read more…] about Driving With Husbands In Cars: Business Lessons From The Road To Help You Stay Ahead Of The Curve
