Cone Communications have found that 70% of millennials will spend more on a brand that they care about, and let’s remember that this is a generation that represents 2.5 trillion dollars worth of spending power.
So when you hear those numbers, think about what this means in terms of corporate social responsibility and how your brand needs to be connected to a purpose because this is very attractive to millennials, and it’s as attractive to the new generation entering the workforce, Generation Zed.
So what this means for you as an organization is to be cognizant of what we’re putting out there and realizing that this is an enormous opportunity and that when we go about creating a brand that is attractive to this upcoming generation who want to put their dollars into something that’s important to them, that is important for you to see it as a market to tap into but not just merely to tap into it but to show that you genuinely care about the brand and genuinely care about the fact that this is important to your workforce.
Remember, everything is under the microscope. Your reputation matters as an employer and also for your customers. We need to be able to have a customer-centric approach and an employee-centric approach to our brand.
This article is a transcript of https://www.youtube.com/watch?v=6aSbrfrF8-k&feature=youtu.be on YouTube.
Michelle Ray (Twitter) is one of the best international leadership keynote speakers in Vancouver. She helps you discover your potential through presentations, coaching and consulting. With over 20 years of experience Michelle has worked with hundreds of companies around the world. She is taking bookings for speaking engagements and can be contacted at MichelleRay.com