Michelle Ray

Business and Leadership Keynote Speaker

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Sixty Seconds On-line: The new imperative for every business

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Life is just a minute. Only sixty seconds in it. Forced upon me, can’t refuse it, Didn’t seek it, didn’t choose it. But it’s up to me to use it. I must suffer if I lose it. Give account if I abuse it. Just a tiny little minute. But an eternity is in it! -Dr. Benjamin Mays

When I came across this amusing and interesting infographic that illustrates what happens every minute on the internet, it made me think of Alvin Toffler’s book, Future Shock,(1970), where he popularized the term “information overload”. Could anyone have imagined then how profoundly the world would change? Consider the enormous amount of information and dialogue happening on-line today. For example, every sixty seconds there are: 100+ new LinkedIn accounts, over 98,000 tweets, 1500 blog posts—the list goes on.

From a business perspective, consider what are you contributing to the social media conversation. The new imperative for us all is to keep up and connect. How are you linked in with this enormous amount of knowledge? Do you know your customers’ social media preferences and are you communicating with them based on their preferences, rather than your own? From a personal leadership perspective, how are you standing out in this ever-expanding crowd? Are you ensuring that you’re not intimidated by this vast global network, but are instead benefiting?

The Power of Leading YOURSELF

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“Who” a leader and “what” is leadership?

There are many business books on the theory of leadership and the various models that evolved over the past fifty years regarding leadership in the traditional sense; i.e. being a leader meaning “the title”, generally associated with being in charge of others. A title on a business card or a placard on a desk or door does not automatically make someone a leader. It may give the impression of self-importance and achievement, however, the title alone is not enough. Neither is a job description that notes functions associated with managing people. Rather, it seems to me that there is a pre-requisite for being an effective leader of a team or within any organization. That is the ability to lead oneself first. Honing this specific talent is far more significant in the grand scheme of things, because human beings will progress further in their respective life paths by mastering the capacity to relate to and communicate with the vast array of personality types, cultures, genders and demographics that make up the human race. A business title conveying “leader” is no proof of having acquired this gift. Furthermore, one doesn’t have to be in a workplace to be a leader. A leader is someone who has grasped the ability to take charge of their thoughts, and consequently their actions, in any situation. A leader is someone who recognizes that character is the greatest test of true leadership. A leader is someone who is clear about their values and applies them on a regular basis. In other words, having values and living by one’s values are two distinctive propositions. This has very little to do with moving up the management ladder into a leadership role.