During our Christmas vacation, we rented a vehicle, as part of our ritual holiday planning. My husband, who works in the automotive industry, quickly pointed out that our car was supremely inferior to the Ford Motor Company’s equivalent, which was unfortunately unavailable. When I asked him about the difference, he simply stated: “Ford’s technology is intuitive, simple and way ahead of the game.” I realized in that moment that Ford is an example of a company that is willing to embrace change.
Why do organizations repeatedly react to rather than plan for change? Why are leaders often stupefied by the glaring realization that their workforces are aging, or that their customers have “suddenly” switched allegiances?