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Taking the lead with your multigenerational workplace…Alberta’s Best Workplaces
Categorizing, generalizing and stereotyping are the most common reactions to working within a diverse, multigenerational environment. In many organizations, there is rarely a day that goes by without co-workers and managers hearing a disparaging comment about the values and attitudes of different generations, despite the fact that companies are investing heavily in educating leaders and teams at every level to develop collaborative relationships. The enlightened ones recognize that their future depends on creating an atmosphere where everyone, regardless of age or background, feels motivated to stay, contribute and enjoy their workplace.
As part of my preparation for my keynote presentation at the 5th annual “Best Places To Work in Alberta” event, held by my client, Alberta Venture, I interviewed several companies that are doing things right when it comes to leading the generations. Many companies throughout the province participated in a rigorous application process to be judged in twelve different categories of excellence including: “Best workplace for health & safety”, “best workplace for diversity”, “best workplace for training and development”, “best workplace for perks and incentives”, best workplace for benefits”, “best workplace for working parents”, “best workplace for the millennial generation” and best workplace for volunteerism & community involvement”, just to name a few!
The common denominator in terms of the success of these companies can be summed up in one word: Flexibility. For example, these leaders understand that they cannot adopt a cookie-cutter approach to benefits and recognition programs. They have embraced a retention philosophy that minimizes turnover by offering individual employees personalized remuneration and health benefits packages. When it comes to adopting personalized incentive programs, whether they take the form of tangible benefits or work-from-home arrangements, one finalist described their leadership approach this way: “No is not our first answer”.
One VP in the financial service sector explained that employees can choose how to allocate some of their benefits by taking out gym memberships, purchasing sporting equipment, or claiming a significant portion of their benefits for massage or chiropractic services, while maintaining basic coverage for dental and prescription medication. This applies to more than 1,000 staff. The payoff? Higher levels of engagement, customer service and job satisfaction.
Their benefits also extend to their own products. For example, all employees receive a deposit bonus into their savings accounts at 1.5% above posted rates. Spouses receive the same benefits even if they aren’t working for the company. In addition, staff can secure mortgages at a preferred rate; realizing significant savings over the long term. Financial benefits also apply to retirement savings, matching RRSP contributions as well as a formal dinner upon retirement with $1,000 cash recognition for service to the organization.
Another leader of a large engineering software company stated that flexible work schedules have resulted in increased productivity because employees know that they are trusted. Their firm takes work-life balance seriously and recognizes the priorities associated with family responsibilities. Their culture and solid client relationships are a reflection of putting these values into action. This year their company is vying for the best workplace in the “working parents” category. With over 60% of employees under the age of 40, they know that their business model can allow for staff to work from home, telecommute or take extended leave of absence during the quieter, summer months. Most importantly, the founders of the business believe in putting values into action. Therefore, all employees appreciate the fact that a company that accommodates personal demands outside of the workplace rewards their professional attitude and hard work.
In the category of “best workplace for the millennial generation”, competition was fierce. These companies recognize that ongoing labour shortages as a result of on-going baby boomer retirements means that they need to keep their pipeline filled with younger employees and future leaders.
Encouraging innovation and educational learning experiences is an integral part of the philosophy of the award contenders in this category. They are consistently ahead of the game when it comes to maintaining a presence at recruitment fairs; building relationships with pre and post secondary educational institutions, encouraging the use of social media in the workplace (as well as for recruitment purposes) rewarding employees with a finder’s fee regarding peer hiring, frequent off-site brainstorming retreats to build teamwork and foster creativity, “bring your parents to work days”…the list is endless.
To effectively take the lead with your multigenerational workplace, the finalists are succeeding primarily due to the fact that their leadership; from the owners to the executive level, are supportive of every initiative. They realize that in order to maintain talent and build their future leaders, creating and sustaining the type of workplace atmosphere where people can simultaneously excel, learn and have fun means walking the talk. There is no doubt that the new generation of employees will consistently seek out workplaces of choice. When your organization stands out from the crowd with a “best place to work” designation, it makes the entire recruitment, engagement and retention that much easier.
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A friend of mine went to pick up his dry cleaning last Friday. While this isn’t exactly headline news, be assured that the dry cleaner in question has no idea that he is the main story of my blog. He doesn’t know that potentially 1,000’s of people are reading about his example of appalling customer service right now.
Most of us expect that if our dry cleaning is tagged for pick up on a particular day, it will be ready. When my friend went to the store, he found a sign on the door that read: “Closed Fridays”. He had several suits waiting for pick-up…the only suits he owned. He needed them urgently and was left high and dry. When he was finally able to pick up his clothes and asked the dry cleaner why he tagged his clothes for Friday, the owner of the store tersely replied: “What do you want me to do about it”? Wrong answer.
The cleaner offered my friend a 20% discount. Although he had not asked for one, the offer made no difference. He had already made up his mind that he would not be coming back. False promises and the owner’s attitude were enough for him to make the decision in a split second. The dry cleaner failed to realize the implications.
Unfortunately, these situations play out every day, worldwide. Businesses of every description often fail to realize the consequences of poor communication as the fundamental reason for people deciding to invest their dollars elsewhere. One “faux pas” can destroy the relationship permanently. This truth applies to transactions at the highest level…from the board room to the mail room. Millions of dollars are being lost due to the absence of a Lead Yourself First mindset.
The tone of your communication is your responsibility. When you say or do the wrong thing, when your advertising is misleading, when your clients question any inconsistencies, listen and apologize immediately. Otherwise, you and your business may may find yourself front and centre on a very popular website known as “I’m-not-happy.com”.
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“It’s never crowded along the extra mile”…Poet unknown
This week, my new website went live. Invariably, there were glitches as the site moved from one hosting company to the other. Building a website is not my forte, however I have learned a lot about what happens behind the scenes from my web developer, Carrie Haggerty. Several months ago I decided that it was time to make changes regarding my website. Carrie, who has known me for almost three years, encouraged me to build this website in Word Press and was passionate when it came to helping me make the necessary changes. As this week drew closer and the launch day approached, I became aware of some of the potential technological hurdles that could arise. For example, although I knew that it could take 2-48 hours for my new website to be visible, I did not know that there would be a delay in terms of where the website could be seen. Carrie knew that my new website was live, however she could not see it as her server wasn’t picking it up. No matter how many times she clicked “refresh” or cleared her “cookies”, my new website would not show. During the early hours of the launch day, Carrie left her office and took it upon herself to find a location with an internet connection so she could upload critical files and index the website correctly. She barely slept because she knew that that there was a possibility of something going very wrong that could affect my wesbite and as a result, my business. Carrie went above and beyond to take the lead in order to ensure that my project succeeded. In fact, it would be more accurate to say “our project”. Although many of us find frequently find ourselves at the mercy of technology at work, how often to we stop and say “thank you” to those who support us at work to make sure things go smoothly? We rely on the internet more than ever, therefore it times of high stress and change, having the right elements in place can mean everything. If you have people on your team who constantly go the extra mile to make you look good at the back end, acknowledgement of their efforts to take the lead on your behalf comes with the territory.
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